Want to learn how to make money on Facebook and turn your Facebook habit into extra income?
Facebook is evolving. It keeps adding new tools and features to make it easy to monetize. So, if you’re interested in using Facebook not only to connect with other people or get entertained but also to make money, then read on to learn the different ways to make money using Facebook on the side, even full-time!
The beauty of these income opportunities? They’re flexible and can be done from home—perfect income ideas for stay-at-home moms, retirees, students, and even those with day jobs who want to boost their income!
But First, Why Make Money on Facebook?
Facebook’s massiveness is undeniable. According to Oberlo, Facebook has over 1.8 billion daily active users, making it the leading social platform nowadays. Additionally, 200 million businesses use Facebook.
That said, you can reach so many people using Facebook!
And if you come to think of it, we spend a lot of time on Facebook. According to Forbes, an average Facebook user spends around 58 minutes per day on Facebook, translating to 325 hours a year.
If you spend that much time on Facebook, why not turn that time into cash instead? Below are some ways you can create an income through this massive platform!
13 Ways to Make Money on Facebook
1. Facebook Marketplace
Got items to sell? Put them up on Facebook Marketplace and start making money.
So how can you make money using Facebook Marketplace?
It’s so mind-blowingly easy, and it’s even more straightforward than using platforms like eBay or Craigslist.
First, find or create something to sell. Lots of people have found success selling second-hand items on Facebook Marketplace. This could include furniture, power tools, baby gear, books, and clothing.
Alternatively, you can sell your own products. However, do keep in mind that you cannot sell specific things on Facebook Marketplace, which include not real items, pets, healthcare products, and services.
So, once you have the products you want to sell on Marketplace, simply log into your Facebook account and create a listing. Attach photos of the physical items and publish.
Facebook Marketplace has a built-in messaging system so customers can send you private messages or questions about your product, shipping method, or the payment method.
Now, the most amazing thing about this is that everyone on Facebook has access to the Marketplace, allowing you to put your products in front of so many people for FREE.
A lot of people have found success selling on Facebook Marketplace. Olivia Kayley, a crafter who loves to refurbish old pieces of furniture made $7,500 selling her items on Facebook Marketplace.
2. Facebook Videos
For video content creators, Facebook is another excellent platform to monetize. Facebook Watch may seem similar to YouTube where you can watch different types of videos, but it’s a lot more massive than you probably imagined.
According to statistics, Facebook gets over 4 billion video views every day, and that’s conservatively speaking. Additionally, 500 million users watch videos on Facebook every single day.
What this means for content creators is that Facebook videos can truly make their careers, if they play their game right. For example, travel blogger Drew Binsky made $10,000 from a video he shot in Bangkok of a guy making burgers. That viral video earned over 7 million views and made him ten grand richer.
There are four ways to monetize Facebook videos:
- In-stream ads – you or Facebook will place ads before, during, or after the video. Your income depends on the advertiser and the number of views your video receives.
- Fan subscriptions – loyal fans can subscribe to your Facebook page at a monthly cost. In return, they get access to exclusive video content.
- Brand collaborations – you create branded video contents to influence your followers’ purchasing decisions. You can use the Brand Collabs Manager to connect with brands who are willing to work with you on a campaign.
- Subscription groups – this tool allows admins and group creators to create a more specific community within their groups who are willing to pay for premium and exclusive content.
Facebook is on a roll in getting more content creators on board that it’s offering up to $1 billion to content creators through 2022. So if you’ve been wanting to create content and post them on your Facebook page, it’s still not too late to join the wagon.
3. Facebook Ads
Now let’s learn how to make money with Facebook ads!
Facebook allows business owners to run ads on the platform, whether the goal is to get more likes, sales, or increase brand awareness. If you don’t know, most of Facebook’s income is from advertising, amounting to over $28.6 billion. This figure only proves that Facebook is a fantastic platform to get your brand out there with ads.
So whether you’re a marketer or a business owner (or both), you should know that there’s money to be made on Facebook. According to digital marketing expert Neil Patel, Facebook is incredibly useful in targeting the right audience for ads, despite it having billions of active users.
Facebook allows you to reach an audience based on their profile information, locations, demographics, and it’s a feature that’s already built-in to the platform.
Creating a Facebook ad is easy, and you don’t even have to be tech-savvy to come up with one. You can also set a budget for as little as $5 to $10, and you can adjust this based on the needs of your campaign. Compared to other advertising methods, Facebooks ads are an amazing way to gain a return on investment without breaking the bank.
Tip: If you want to learn more about using Facebook ads to grow your business, I highly recommend checking out this free Facebook ads training by Kevin David. Kevin David is a successful e-commerce expert/marketer who has built million-dollar businesses on Amazon and outside of Amazon.
4. Become a Facebook Ads Manager
If you have mastered how to make money on FB ads, you can use these skills and knowledge not just on your own business but also on others and make money from it.
You can make around $89,000 per year running Facebook ads for others!
Some business owners just don’t have the time, skills, or knowledge of running Facebook ads campaigns, so they outsource this task to someone else. And that’s where you come in.
As a Facebook ads manager, your role is to create Facebook ads and ensure your clients get the highest possible ROI from ad campaigns. From these ads, you should be able to help your client get more website traffic, obtain more leads, improve sales, increase engagement, and more.
These may sound daunting for an ordinary person, but a Facebook ads expert can take on these challenges and make money along the way.
Again, if you’d like to get started on this side hustle and put your name out there as a Facebook ads specialist, I highly recommend joining this free Facebook ads training by Kevin David.
5. Use Facebook to drive traffic to your blog or website
Bloggers and website owners know that traffic is essential to their business’ success. And Facebook is one of the best places to get free, organic traffic to grow your website further.
For one, the “about me” section on Facebook is a place to promote your blog or website. Post all relevant links here, whether it’s your blog, YouTube channel, Instagram account, etc., to maximize traffic.
You can use Facebook to drive more traffic to your blog or website by posting short updates, attaching images or crowdsourcing content from your Facebook followers, and more. Find a short but meaningful part of your blog and post it as a caption.
Importantly, always include the link to your blog post so that your audience can just click and read the entire content on your blog or website.
Finally, use the “Insights” feature to better understand which posts are performing well on Facebook. You’ll know which types of content your Facebook followers loved, so pin it on the top of your feed to gain even more traffic to your site.
6. Invest in Facebook
This method may come as a surprise to some people, but you can actually make money from Facebook by investing in it.
Let’s keep in mind that Facebook is one of the biggest tech companies in the world, and it’s also publicly traded. This means that both novice and seasoned investors can purchase Facebook stocks as a form of investment.
To get started, you need to set up a brokerage account through online investment companies like Webull. Put some money into your account and buy a share or shares of Facebook. Its ticker symbol is FB.
I personally use and love Webull. It does not charge you a trading fee, is beginner-friendly but also offers advanced trading tools for advanced investors. Plus, Webull offers 2 FREE stocks worth up to $2300 if you sign up here!
Remember: As with any type of investment, investing in Facebook is not risk-free. Facebook has had its ups and downs over the years. An outage can cost the company to lose billions of dollars. But on the upside, Facebook is a solid company with an excellent track record and history, and experts predict that it won’t be going anywhere.
7. Use Facebook Groups
Facebook groups are great places to meet like-minded people and network with others in the same niche and industry. And as such, Facebook groups present several opportunities for monetization.
Present yourself as an expert in a Facebook group.
You can build a reputation for yourself as an expert in your niche in a Facebook group. To do this, find and join groups that are relevant to your industry. Join discussions by giving helpful and insightful answers to others. By building yourself as an expert in your niche and community, it’s easier to convince members of your group to check out your product recommendations, visit your links, or avail of your services.
Sell affiliate products
If you are an affiliate marketer, Facebook groups are another great place to promote your affiliate links. But the roles of posting these links can vary from one Facebook group to another. The best approach to this is to engage in discussions where affiliate products are relevant so that it doesn’t sound too promotional or pushy.
You can also promote your blog or website on Facebook groups. As mentioned, it is essential to join groups relevant to your niche as this is where you’ll also find your target audience.
For instance, if you are a personal finance blogger, you can promote your site in a personal finance Facebook group. The members here are more likely inclined to learn about budgeting, investing, and saving money, so they’ll want to check out your blog. And if they like what they read, they might share your content with others as well.
You can also promote services to potential clients on Facebook groups. There are groups that accept not just service providers, but also those that seek those services out.
For instance, a freelancing community may have several writers, graphic designers, SEO experts, web developers, and so on. Clients post on these groups when seeking talents. If you meet the requirements and apply, then you’ve just won yourself a paying gig, right in your own group.
8. Become a Facebook Account Manager or Social Media Manager
Using Facebook may seem easy enough for most of us, but many business owners just can’t find the time to promptly send a reply to a customer’s inquiry, let alone create content consistently.
So if you enjoy using Facebook, you’ll probably enjoy working as a social media manager managing other people’s Facebook accounts.
As a social media manager, your role is mainly to keep your clients’ Facebook pages active by posting valuable content regularly. Your main goal is to boost your clients’ Facebook presence and attract more followers. You get the advantage if you are a great writer with basic skills in graphic design because Facebook content needs to sound polished and graphics should look enticing.
Having excellent communication is also a plus because some clients want you to respond to customers as well. You can liven up your client’s Facebook pages by sharing industry-related resources, running contests and giveaways, and doing sales and promotions.
As you can see, these things require time and effort, so business owners and busy professionals find it more convenient to have someone do these for them.
9. Post Affiliate Links on Facebook
Affiliate marketing is a wonderful way to make passive income, and Facebook happens to be one of the best places for you to promote your products. Why? Because Facebook is massive, it’s very likely you’ll find another soul who would appreciate your product recommendation.
In affiliate marketing, you have a unique product link where others can purchase your recommended products. For example, you are raving about this new line of baby products, and you can’t wait for other moms to try it as well. But instead of just promoting it as it is, you can join an affiliate network program or tap the company directly and offer your affiliate marketing services.
You can post affiliate links on your Facebook business page, personal Facebook account, and in Facebook groups as well. When a fellow Facebook user clicks on your link and orders the product, you earn a commission. Imagine getting repeated orders from that single link and all you had to do was promote the product.
There are still a couple of other places you can promote your affiliate links on Facebook, such as on your own profile, Facebook messenger, pages, and ads. Just remember to make your followers realize the value of the products that you are promoting by crafting compelling content around them. Spamming your community with links will not serve you well.
Want to become a better affiliate marketer on Facebook? Check out the Facebook Affiliate Marketing course on Udemy.
10. Become An Influencer on Facebook
Nowadays, influencers play a key role in our purchasing decisions. You see your favorite social media personality wearing those amazing pair of shoes during hikes, and suddenly you want to buy those exact same pair. That’s how influencer marketing works: famous personalities entice you to purchase products that they are promoting. When you spend money, they make money.
But instead of being the fan who spends money, why not be the one to promote products and make money? If you have a good and solid following on Facebook, you could very well leverage your community and become an influencer.
Influencers are making a good living. According to Influencer Marketing Hub, Facebook is one of the top five platforms for influencer marketing. Facebook nano-influencers (those with 1K to 10K followers) make around $25 to $250 per post. Imagine growing your followers, to let’s say, 50,000, and you’d be making at least $1,250 per sponsored post.
So if you want to learn how to earn $500 a day on Facebook, becoming an influencer is a possible and realistic way.
11. Facebook Lives
Apart from recorded and edited video content that many people put up on Facebook and earn money from, you can also monetize live videos. In fact, if you are a gamer, this is the best way to be making money off Facebook.
So, how to make money from Facebook live streaming?
Your Facebook live videos can make money in a couple of ways:
These are in-stream ads that run 10-15 seconds within your live stream. To qualify for Ad Breaks, you must have a minimum of 2,000 followers and have an audience of at least 300 people. Also, ad breaks are inserted after the first four minutes of your video.
You can think of Stars as a digital currency on Facebook. Your live audience can send you Stars to show appreciation to your content, and you can convert these Stars into cash. Viewers send Stars to their favorite creators in exchange for shoutouts. Stars also allow viewers to send animated messages.
A Star is equivalent to $0.01, so if you have 100 Stars, you earn $1. Creators get to keep all of their Star earnings and can withdraw them as cash when they’ve accumulated worth $100 of Stars.
In Facebook Gaming, creators can charge their viewers between $0.99 to $99 to enjoy specific perks, such as getting a shoutout during a stream, obtaining the Supporter badge, and having access to exclusive content. To unlock this money-making tool, you must be a partnered streamer or part of the Level Up Program.
This tool is free for everybody, so whether you’re an occasional or avid streamer, you can make money from your gaming live streams. All you have to do is get a custom donation link and place it in your live stream description. Donations are then redirected to your PayPal account.
How to Make Money on Facebook FAQs
Anybody can make money on Facebook. You can sell stuff, promote affiliate links, manage Facebook accounts for others, and even live stream your games. But keep in mind that you have to meet the requirements for specific monetization strategies, such as in live streaming.
Yes, you can make money on Facebook without selling anything. You can make money from ads, donations, and subscription fees. You can also use Facebook for affiliate marketing and in finding jobs. Additionally, brands compensate you for publishing sponsored content or doing product reviews.
You can make money from Facebook, that’s much is true, but if you want to build wealth using Facebook, you must be willing to put in the time and effort. In most of the Facebook monetization strategies mentioned above, you must have a good amount of following and a solid reputation to gain the trust of brands and followers.
You can make $500 a day on Facebook selling stuff, doing affiliate marketing, or being an influencer.
If you are looking to make money from Facebook through videos, then you should meet the eligibility requirements for monetization of both on-demand and live videos. You must be at least 18 years old and are using a Facebook Page to publish videos. Your videos must have gained 600,000 total minutes viewed over the past 60 days. Your page must also have at least 10,000 followers.
● How do you make money from Facebook groups?
There are plenty of ways to make money from Facebook groups, including but not limited to: posting affiliate links, driving traffic from Facebook to your blog or website, finding jobs in groups, and selling products and services.
On the outside, Facebook may just seem like a social networking platform that we use to connect with other people. But Facebook is also a business, and you definitely can use its various tools to make money!
Is it worth it? Absolutely! Most of these ways to make money on Facebook do not even require an upfront investment but they could replace your full-time job, and more! In fact, a lot of people have made so much money by taking advantage of all the possible money-making opportunities on the platform. And it is not yet too late to be on Facebook to make money!
Love this post? Share this post with your friends!