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How to Become a Web Search Evaluator
We often talk about the best work-at-home opportunities and ways to work for yourself such as blogging, freelance writing, selling crafts or bookkeeping. But what if you feel like you aren’t good in any of these niches? Well, today, I have something for you: web search evaluator.
It’s a lesser known work-at-home job but it is flexible, completely remote and as per the information I’ve gathered online and from people who’ve been working as web search evaluators, it is pretty easy to start. Some of them have even told me how much they love the job!
If you want to get your feet wet with working online but aren’t interested in the jobs I’ve recommended in this post, working as a web search evaluator might be a good fit for you.
What is a web search evaluator?
Almost all of us turn to Google for almost everything, right? But Google is operated by machines and algorithms, and sometimes, it gives you results that aren’t relevant to your search. For example, when you look for information on roses (flowers) but Google gives you information on Roses, a song by the Chainsmokers, then the search result doesn’t match your query.
For some people, this can be frustrating. And for businesses, that can mean losing money. So, search engines like Google and Microsoft pay companies or agencies to evaluate search results for them and make sure that the results are useful and relevant to their users.
That way, Google and Microsoft won’t have to rely on their algorithms alone. The input from search engine evaluators also allows them to better fine-tune their results pages and meet the needs of internet users.
So, as a search engine evaluator, the real client you will be working for is actually Google or Microsoft.
What does it take to become a search engine evaluator?
The requirements for each company or agency may vary, but when you’re looking for search engine evaluator work from home gigs, you’ll find the following as the common denominator:
- At least 18 years old
- Own a computer/laptop and/or a mobile device with iOS or Android processors
- Have a stable and high-speed internet connection
- Savvy about the web culture and social media
- You have excellent researching skills
- College degree preferable, but not required
You will be doing a lot of research so it pays to have a good grasp on general knowledge.
Pros and Cons of Search Engine Evaluator Jobs
Search engine evaluator jobs may seem like a simple niche to get into, but it is not for everyone. Consider the following pros and cons below to help you determine if you’re a great fit for the job.
- It is non-voice. If you don’t like speaking to people or the very thought of it makes you nervous, then search engine evaluator jobs might be ideal for you. You only report to your agency or company, and all you deal with are results from search engines.
- Flexibility. While some companies might require you to work for a minimum number of hours per week, the schedule is mostly up to you. You can also take your work anywhere. Also, in some instances, you can work with just your smartphone.
- No special skills or degree required. For the most part, you only need to be internet-savvy and have some knowledge of the internet culture to qualify for this job. You don’t need any fancy college degree or present any certification to apply.
- It doesn’t guarantee consistent work. There may be times when you find yourself not working on anything at all, so that means possibly missing a paycheck.
- You need to complete the minimum hours required. In most companies, you need to work at least 20 hours per week. If you feel like you can’t devote at least this much of your time per week towards the job, then it probably is not for you.
Search engine evaluator salary: How much can you make?
Web search evaluator jobs pay quite decently. According to Glassdoor, search engine evaluator salary hovers between $11-$15, depending on which company you work for. It also pays to remember that some companies require you to work for minimum hours per week, while others only count the hours they estimate you’ll finish the job (which means any number of hours worked outside the prescribed period will not be credited towards your pay).
But overall, for an online job that doesn’t require any special skill or degree, or even search engine evaluation training, this seems like a promising way to make supplemental income.
How to become a web search evaluator?
As mentioned, there are no special skills required to become a web search evaluator but most companies give applicants an open book exam to determine if you are suitable to the job.
I’ve learned that applicants are given a study guide that contains all the guidelines they need to become an effective search engine evaluator.
If you failed the exam, though, you might be able to still retake the test after a specific period of time.
Once you’re hired, expect to sign a non-disclosure agreement or NDA with your company. You might start working right away, or wait until the company assigns with some work.
Work is not always consistent, so there may be some lean days as you work as a web search evaluator. If the company is happy with your performance, they may renew your contract for another work period.
If you want more insights about how to become a web search evaluator, you can read Sam’s story at Outside That Cubicle.
Where to find search engine evaluator jobs?
Choosing the right company is essential to your success as a web search evaluator. Different companies have different policies, and most of them will not allow you to freelance with another competing company even if you’re only doing part-time work.
Here the top 3 companies to consider when seeking search engine evaluator jobs:
Appen is an Australian company formerly known as Leapforce. Appen acquired Leapforce in 2017 but Leapforce continued to operate under its name until 2019. Today, Leapforce is known as Appen Connect.
Appen has a lot of search engine evaluator jobs and hires raters even outside the US. However, the pay isn’t the same across nationalities. For instance, Americans are paid $13.5/hour, Asians are paid $7/hour and Europeans are paid $14/hour.
You can sign up for Appen with your email account and you can get $250 sign up bonus if you get accepted for the job and work 20 hours/week on your first four weeks. There are several positive reviews on Appen especially about the promptness of payments and support towards workers.
iSoftstone is a crowdsourcing company that hires people to perform various tasks online, inlcuding search engine evaluation. While other companies work for Google, iSoftstone works with Bing.
Your job with iSoftstone as an evaluator is to assess results on search pages and determine their quality and relevancy based on the supplied criteria. You have to work at least 10 hours a week, and no more than 25 hours a week. The average pay is $13/hour.
The upside of working with iSoftstone is that they provide training while you work, so you actually get real-life experience on your job, and still get paid for the hours you worked. You can pick your own work schedule as well.
Lionbridge is an Irish company that hires web assessors, internet analysts and social media evaluators and raters. They use these terms instead of web search evaluators. Raters at Lionbridge are tasked to rate advertisements so that brands and companies can improve the quality of their ads.
Evaluators at Lionbridge are paid according to their countries like that of Appen. Asian workers tend to less per hour than their American counterparts. The work is also limited between 10 to 20 hours per week, and payments are released once a month.
Are you fit to become a web search evaluator?
Web search evaluation seems like the perfect entry-point for people who are internet-savvy and have wide general knowledge. You don’t need a special skill to get hired, although you have to be good with details and research.
If you need extra income ideas to make money without leaving home, I believe that working as an internet analyst or search engine evaluator is an excellent option, too. It is perfect for work-at-home moms, college students, and others who seek to make money online on their spare time.
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