As you may know, I am all about exploring ways to make money online (and save money). And what could be a better way to make money than doing it while having fun, right?
If that’s your thing, then you might also want to learn how to make money on Snapchat.
I love researching how to monetize social media platforms like Snapchat because let’s admit it, most of us use social media.
But what most people don’t realize is that social media platforms are not only places for you to share what’s up in your life lately. They are also the perfect places to make money online!
So do you want to learn how to make money with Snapchat? Let’s dive right in!
What is Snapchat?
Snapchat is a mobile app that was launched in 2011 and founded by Evan Spiegel.
It was created to allow Snapchat users to share moments, in the form of photos and short videos (also called snaps), with their family and friends.
But unlike other social media platforms, the content on Snapchat are available for a very short period of time. This feature encourages more interaction among Snap users, as the time limit creates a sense of urgency.
Snaps disappear shortly after the recipient sees them, while Snapchat stories can only be viewed within 24 hours.
Snapchat, at its very core, is a communication tool. You can send photos and videos to other users, and also use the app to do video calls.
But what makes Snapchat a lot cooler than other social media platforms is that it is loaded with visual features, such as emojis, filters, masks, etc., making the content even more fun and interesting.
With all these features, Snapchat has appealed so much to millions of users, especially to Generation Z.
Why Monetize Snapchat?
Whether you’re an entrepreneur, an influencer, an online marketer, or a regular Snapchat user, you’re probably wondering what’s in Snapchat that makes it an excellent money-making app.
According to Statista, Snapchat has over 306 million daily active users, as of December 2021.
Also, most Snapchat users are between the ages of 18 and 25, so the app effectively reaches most of the millennials and Generation Z population.
Snapchat also says that over 5 million Snaps are created and posted every day.
Snapchat’s massive pool of users makes sense to bring your business onboard the app (especially if you have a younger target audience).
So if you aren’t thinking of making money on Snapchat right now, then you’re definitely missing out a lot.
How to Sign up for a Snapchat Account?
Before you make money on Snapchat, you first need to create a Snapchat account.
- Download the app. Search the app on Google Play or Apple Store and install it into your phone.
- Sign up. Enter your first and last name and click on Sign Up and Accept.
- Provide your birthday and enter Continue.
- Enter your username. You cannot change it after this, so pick your username carefully.
- Create your password. It has to have a minimum of eight characters.
- Enter your mobile number and type in the verification code.
- Find and add friends. You can find friends from your personal contacts if they’ve signed on Snapchat using their phone numbers. There are also suggested friends on the “Quick Add” tab that you can add, or you can search for people by looking up their names or usernames.
How to Make Money on Snapchat
Are you ready to make some serious money on Snapchat? If so, study these monetization strategies and determine which methods work best for you!
1. Snapchat Ads
Most business owners know that advertising is integral to their success. So if you own and run a business, you can take advantage of paid ads to make more money. And you can do this through Snapchat ads.
Before you can create Snap ads, you must first make sure that you have a business Snapchat profile.
With this, you have access to the ads manager, Snapchat’s proprietary tool for creating and running ads within the platform.
Snapchat ads for business cost only $5 per day. You can use these paid ads to raise awareness around your brand, drive traffic to your app or website, or get a Snapchat user to make a purchase.
Plus, you can use the creative tools within the ads manager to convert wide-screen videos into vertical ones (to perfectly fit Snapchat’s screen, even without any video editing skills).
You can also build AR lenses for your snaps as well as employ the best creative practices to boost engagement.
You can also choose among these ad formats when conceptualizing your Snap ads:
- Single Image or Video Ads
- Story Ads
- Collection Ads
- Lenses AR Experience Ads
Both large companies and small businesses can create Snapchat Ads to increase engagement and sales. Alternatively, you can offer to run ad campaigns for brands and make money on Snapchat.
2. Create Content that Promotes Your Business
You can promote products or services organically through your Snaps or the content you post on Snapchat. This is a great way to make money on Snapchat without having to invest in ads or sponsored content.
When creating Snaps with the goal of promoting your business, you must keep in mind that Snaps can only be 10 seconds long. When your Snapchat followers have seen the content, the Snap disappears.
Therefore, you have to make sure that you create memorable content to make sure that your Snap leaves a strong impression on your audience even after the snap is gone.
You can either post a Snap of the product you are selling, leave a link so that your followers know where they can purchase it. You may also indirectly market your product by showing how to use it, its benefits, and behind-the-scenes of how it is created.
The point is, you need to be very creative so that you can hook in your target audience and get them to respond to your Call To Action. Fortunately, you can go as creative as you want to be because Snapchat is loaded with a lot of tools to help you create standout content.
Related: How to Make Money on Facebook
3. Snapchat Sponsored Content
You can also work with brands and private companies for sponsorship deals. Like on other social media sites, you can make money on Snapchat as an influencer or ambassador especially if you have many followers.
With this money-making method, you will promote the company’s products and services in your Snaps. The goal is to influence your audience’s buying decision and sway them to purchase the product you are endorsing.
Influential users leverage their reputation and community in landing lucrative sponsorship deals on Snapchat. Massive influencers make a ton of money with this gig.
So if you want to monetize your Snapchat account, grow your following and establish your reputation in your chosen niche. You could easily make $10 to $100 for every thousand followers as a micro-influencer on Snapchat.
4. Snapchat Spotlight
Snapchat Spotlight is one of the app’s newest features and it’s one of the best ways users can make money on the Snapchat app.
Spotlight rewards Snapchat users for posting viral content on the app. All you have to do is create engaging content for your Snapchat audience and the community as a whole, and get the chance to win a share of the $1 million being rewarded every day.
So to make money with money with Snapchat Spotlight, you need to make sure that your content stands out. The videos can be 60 seconds long, so you can think of them as something similar to Instagram Reels, TikTok videos, and YouTube Shorts.
The videos you submit to Spotlight must be original, preferably taken with the app, have sound, and are not published anywhere else. It is also important that the video is not promotional.
Snapchat has a proprietary formula for deciding who will receive the rewards, but according to most sources, the content must generate a huge number of unique views, shares, screen time, and screenshots.
One of the Snapchat users who have won the $1 million prize from Spotlight is Katie Feeney, a high schooler who creates Snaps around her daily life and interests.
Related: How to Make Money on TikTok
5. Affiliate marketing
Affiliate marketing is a proven way to make money on Snapchat, especially if you are targeting the younger age groups.
As with other platforms like Facebook and Instagram, you use Snapchat to promote affiliate products. But because snaps are time-sensitive, you must strive to promote products effectively.
The main advantage of affiliate marketing on Snapchat is that you can place direct affiliate links on your Snapchat content. If a viewer is interested in buying the product that you are promoting, he or she will only have to click on that link to get directed to the company’s account or online store. Once a purchase is made, you earn a commission.
You can place the affiliate link in direct messages or chats, snap posts, and other stories. You also want to promote your Snapchat link in all possible places, including your email newsletters, social media, and forum comments.
If you want to take another step further, you could invest a few dollars and create ads for your affiliate business. Investing in Snap ads places your affiliate products in front of a broader audience. So, the key to making money online as an online marketer is to grow your audience and create engaging content.
Related: Instagram Business Ideas
6. Snapchat Geofilters
One of the fun ways to make money on Snapchat as a business owner is to use Geofilters. These are basically Snapchat filters that are unique to your location and are used to promote a special business event, such as a grand sale or product launch. It’s a really cool feature that you won’t see on other platforms.
So, how does this Snapchat filter work?
Geofilters work by setting up a “geofence” or boundary. When a Snapchat user enters that fence, your business geofilter becomes accessible to them.
So for instance, if you are having a holiday grand sale, Snapchatters can use your filter in their posts and stories. Your business name is included on the filter, which gives you even more exposure to a wider audience.
For businesses, geofilters do cost some money but it’s still very inexpensive compared to other marketing strategies. The cost of a geofilter over 22,000 square feet is between $5 and $20. You can get up to 8 hours of exposure for $5 for an event in a major city or $30 for up to 25 hours.
7. Sponsored Lenses
The Lens is a fantastic Snapchat feature that you should utilize to promote your business on Snapchat.
Like Geofilters, Snapchat lenses give you a creative and fun way to get more exposure for your business within the massive Snapchat community and potentially, make more money.
By combining your phone’s camera tool and augmented reality in the Snapchat Lens, you can create amazing, fun, and entertaining lenses.
And as you know, anything that’s engaging is worth making money from. So if you create sponsored lenses for brands, big companies, and small businesses, you’ll see that there’s money to make here.
Fortunately, Snapchat has the Lens Studio, an application that allows you to create augmented reality (AR) lenses. You can explore all the powerful tools and features in the Lens Studio so you can come up with a captivating Snapchat Lens. It seems like weaving magic right from your fingertips!
Source: Snapchat Lens Studio
What does this mean for you?
It means you can offer your services to create Snapchat Lens for others and get paid. And if you’re a business owner, you can take advantage of sponsored lenses to foster more engagement and build up hype and interest towards your products or services.
If you are leaning towards the latter, make sure to have a Snapchat business page.
8. Snapchat Premium
A lot of people are asking how to make money on Snapchat Premium? But is there even a premium account on Snapchat?
The truth is, Snapchat doesn’t have a premium account. Instead, most people say Snapchat Premium to mean that they have private content which is not accessible to the public. These are often adult content, and owners of Snapchat premium accounts make money by “selling” such content to others.
So how do you make money on Snapchat Premium?
First, you need to set your account to private. Next, you have to create a subscription plan so that your followers can access your private content. With these two things set into motion, you can make money on Snapchat.
But to increase your earning potential, you need to be posting content that truly engages your target audience. You could use teasers or sneak peeks to let them know what they can expect from you. Of course, you have to meet, even exceed their expectations, and make sure that your content provides value to make the subscription cost worth it.
Related: How to Make Money on OnlyFans
9. Become a Snapchat Marketing Expert
If you are familiar with Snapchat marketing and can help businesses gain exposure and followers on Snapchat, you can also make money by offering marketing services to businesses or individuals.
You can help your clients create successful content marketing strategies, build their brands online, or build Snap ad campaigns for their businesses.
If you are already a virtual assistant, you can add these skills to your services to earn more money.
On UpWork, Snapchat marketers charge up to $150/hour.
10. Make Snapchat Content for Businesses or Content Creators
If you’re just quite good at creating video content, you can create videos for businesses and creators and make money from it.
On Fiverr, freelancers charge $10-$35 for short Snapchat stories or video ads.
Tips and Tricks on Growing Your Snapchat Account
If you really want to make money on Snapchat, then you should get serious about building your audience.
Having a loyal and massive following is always an essential recipe in making money on all social media platforms, including Snapchat.
To build and expand your audience, here are some of the best practices to keep in mind:
- Let the world know you’re on Snapchat. Start adding people to your friends list to form a base of followers. These are the people who are likely to care about your snaps, listen to your product recommendations. And because they know you on a personal level, they’ll likely help promote your business too.
- Get friends from other platforms to follow you on Snapchat. Give them a compelling offer, such as a discount code, voucher, freebie on their next purchase, or access to exclusive content.
- Sprinkle your Snapcode everywhere. Make your Snapcode in every place possible: your website, blog posts, email signature, blog comments and forums, business cards, posters, and more.
- Allow local celebrities to do a story takeover. This is when an influencer or a prominent figure in your area or niche takes over your account and promotes it to their followers. It’s an effective influencer marketing strategy that can potentially grow your Snapchat following rapidly.
- Create and post awesome and genuine content regularly. When you create snaps, keep your audience in mind. Make sure that they get something valuable from your content, whether it entertains them, makes them laugh, or motivates them. Always leave them with a positive impression with each content you post.
Snapchat has its own algorithm like Facebook and other social media platforms. So if you are new to Snapchat, it may be a great idea to learn how Snapchat works and some marketing strategies to use it efficiently to your advantage.
Check out these affordable online courses at Udemy to learn more about Snapchat.
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How many views do you need to get paid on Snapchat?
There is no specific number of views for you to get paid on Snapchat. However, you want to keep increasing your following to also increase the number of views of your snaps, which in turn, help encourage more sales for your business.
How many subscribers do you need to make money on Snapchat?
You need at least 100 subscribers to unlock the Creator account on Snapchat. The Creator account unlocks so many features that can help you build your following, grow your business on Snapchat, and of course, make a substantial income on the platform.
Can I earn money from Snapchat?
Yes, there are a number of ways to earn money from Snapchat. You can sell your products or services directly, do affiliate marketing, partner with brands for sponsored content, make use of geofilters and lenses, and even sell privately with your Snapchat Premium account.
How do you sell on Snapchat?
You can sell on Snapchat by doing it directly in your snaps, posting in your stories, or direct messaging with your friends. Apart from your own products, you can also sell other people’s products through affiliate marketing and sponsorship deals with brands.
How much can you make on Snapchat?
There is no universal answer to this. One active Snapchat user can earn more substantially than the other based on a number of factors.
For instance, influencers who have more followers can command a higher rate per post. Meanwhile, affiliate marketers on Snapchat can earn a lot of commission especially if they create valuable content and are promoting products or services that target the younger population.
Finally, businesses can indirectly make money on Snapchat by driving more foot traffic towards their stores through lenses and geofilters.
How do you start a premium Snapchat account?
Having a Snapchat premium account simply means setting your account to private. To do this, head over to your privacy settings and make some changes. Doing this allows you to make your content visible only to your friends, even to specific people. Friends and followers who wish to see your content would have to pay a fee, thus making your account premium.
There you have it–10 strategies on how to make money on Snapchat in 2022!
Although Snapchat is not the biggest social media platform out there, you’d still be missing out on a lot if you don’t bring your business to Snapchat.
Besides, Snapchat has a number of features that aren’t present on other apps, making Snapchat a really unique platform. You just need to develop a comprehensive strategy, learn the ins and outs of the app, and of course, get on board with the new trends.
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